Gym owner, Trainer and Author has the secret to....

..why Diets always fail!  Play this 60sec video:

“I was doing great and then cravings got the best of me and I got off track.”

Here’s how it goes:

People can exercise and eat healthy for a certain period of time and then BAM, they get hit with cravings and they overeat and feel out of control.

After a binge hits, they then feel like crap and from that negative place often lose motivation for a few days and often keep eating pleasure foods.  “I’ll get back on track on Monday” 

They get back into their weight loss routine but after a few days or maybe even a week or two…..BAM!  Another craving attack DESTROYS all their progress for the week!

After a few of these Progress Killing Craving Attacks (PKCA), most dieters feel they’re fighting a losing battle and give up.

Sound familiar?

Why do 95% of DIETS FAIL?  Answer: PKCAs

Progress Killing Cravings Attacks!

Are Cravings Impossible to stop?  Answer: NO!

FACT:  99% of all dieters DO NOT get ANY training or learn ANY skills to stop or eliminate PKCAs!

Have You?

What happens when a person is able to lessen, stop or even eliminate PKCAs?

Answer:  Every week you see and feel success your CONFIDENCE grows.  CONFIDENCE or LACK of it, is the FUEL for success or failure.  The fewer PKCA’s you have, the more success you see and the greater your confidence and the greater your success!

Don't start another diet without getting this training!

Please e-mail or call 269-0444 for


Learn how to DEFEAT PKCAs!

  • What is a craving?
  • How do you get a craving?
  • The anatomy of a craving
  • Your internal voice
  • Skill #1: Use your willpower in the right place
  • Skill #2: Naming and personifying your internal voice
  • Skill #3: Changing what brings you pleasure
  • Skill #4: Create external compelling consequences
  • Skill #5: Create internal compelling consequences
  • Skill #6: Ask yourself a motivation question
  • Skill #7: Make your own eating rules
  • Skill #8: Defeating the most common craving
  • Skill #9: Using appetite suppressants to kill cravings
  • Skill #10: Develop your cravings-killing toolbox
  • Skill #11: Implement strategies for difficult times of the day
  • Skill #12: How to make it easier to succeed
  • Skill #13: How to use the scale to destroy a craving
  • Skill #14: How to get your family on your side

E-mail or call 269-0444 for


This training was so helpful to my husband and me. I had never realized how cravings come about before. And having struggled for years with weight control, I found so many useful tips here on how to deal with cravings in a practical way. I would definitely recommend this to anyone who is looking to get to grips with their weight, improve their fitness and get free of yo-yo dieting forever.

Carrie Bean

Understanding what causes and then learning and implementing strategies to gain control of cravings is the key to success. There's really nothing more important to learn for long-term success.

Ann Janusheske

Don't start another diet without getting this training!

You will receive:

40-Page Manual and Workbook

Learn what a craving is, why willpower never works, and 14 skills to defeat progress killing cravings.

This book contains everything you need to know to defeat PKCAs and finally enjoy long-term weight loss success!

Full Audio Book (55:08)

Listen and learn in your car or while out for a walk.

13 VIDEO Lessons

Dave teaches each skill and gives you personal insights that make learning easy, fun and effective!

13 Video Lessons

Dave teaches each skill and gives you personal insights that make learning easy, fun and effective!

The best


14 Audio Lessons

Listen to Dave on your smartphone, at home or in your car.

These audios help 'program-in' the lessons making success easier!

Awesome Bonus Videos!

1. See Dave's EASY Super-Salad

2. A powerful trick to STOP a craving INSTANTLY!

3. A subconscious programming video to slow down your eating--VERY effective!

Warning--Dave likes to shoot videos and share his knowledge and tips.

Dave's book: Weight Loss Failure is NOT your Fault!

Learn why weight loss failure is NOT 'your' fault and the reason why this mentality is the real reason 95% of diets fail! A MUST Read!

Coaching from DAVE!

Purchase this program and you will receive an invitation to join Dave's private facebook coaching page for FREE!

Dave like's to reach out to clients and help them succeed! You will receive tons of additional tips and motivation that will help you succeed!


Learn from the BEST!

value = $WOW!

A NEW you!

Incorporate these simple skills into your life and you will lose weight and find a NEW YOU! Guaranteed!

value = priceless

Book Format: .PDF file direct download for immediate access  Audio Book Format: MP3 file direct download for immediate access  Lesson Format: Streaming videos and audios.  Secure page access. (you will be given access)

Just one of these strategies can be a total game-changer.  Without this knowledge and training cravings will eventually win the war!

Dave Erickson, Fit4Life Fitness Centers, Author, Coach
Total Value = $365
Your Discount Price: $49!

    Total Satisfaction Guarantee

    If you are dissatisfied for any reason, your money will be 100% refunded.

    It is my goal to help you and give you my best!  I have put all my knowledge into this product and my staff and other coaches are here to help you succeed.

    We understand that weight loss is not easy and that’s why we take this seriously and will be here for you with a phone call or text.  -DAVE

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    Please e-mail or call 269-0444 for


    Take Action GIFT

    Sign-up and start learning the exact strategies to defeat cravings today and I'll give you my book 'Weight Loss Failure is NOT your fault!' because you are a Take-Action person.

    That's the KEY to success in life! I like Take-Action people. They inspire me to do the same! -DAVE

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